The first data-driven shop

Posted on September 27, 2018

The first data-driven shop.

Amazon, obviously.

Today launched its first physical shop (Amazon 4-star, in New York) based on the data they are able to analyze.

Stars, reviews, whish lists, trends, best selling, you name it.

It's the first time a shop's catalog and layout has been shaped by data-insights.

This is just the beginning.